- Strategy development: marketing, brand, content
- Experience design, ideation and brainstorm facilitation
- Project management & execution of brand experiences & activation
- Social media training & campaign strategy
The consumer landscape is changing. Businesses are struggling to, not only maintain and acquire market share, but to more deeply secure their base. It has been repeated that the cost of acquisition is 6 to 10 times higher than the cost of retention; and we’re all familiar with the 80/20 rule (80% of your business comes from the most profitable 20% of your consumers).
Today, more than ever, it is critical to hold onto your loyal consumers, leverage their reach and networks to share your good name, and acquire new consumers by building relationships through trust. But the path to profit has also changed; the immediate ROI of a promotional discount does not–on its own–guarantee the longevity of your product or brand. It is the relationship, the trust factor–the shared value–that can truly connect your brand to your consumer for a long lasting relationship.
Infusing your brand into your consumer’s communities, in an authentic and human way, is the catalyst needed to create deep emotional connections. It’s not about interruption or invasion. It’s about building a foundation of trust and understanding. Social media and digital platforms have given us the necessary tools to scale those important one-on-one connections across markets.
Judi Samuels can help your brand achieve these emotional connections through genuine brand engagement and dialogue.
Looking to build long lasting love with your consumers?
- Emotional marketing & branding
- Experiential & engagement marketing
- Social & digital communications
- Partnership development
Contact Judi Samuels: firstname.lastname@example.org